BLACK TIE OPTIONAL. Been invited to a McDonald's opening lately?

Special invite-only soiree at McDonald's.

Details:

There are no iconic golden arches against bright red background on the building, only clear arches etched into glass tower windows. The familiar yellow-and red arches are on a ground monument sign at the entrance and on directional signs around the new dual drive-through lanes.

Inside, the upscale changes continue with WiFi and computer access in the dining area, as well as a three-sided fireplace, leather lounge chairs, plasma TVs and a "refreshment center." Even the restrooms - doubled in size - have plasma TVs.

As Confidentials puts it,

God, Guns, and plasma-tv-leather-recliner-piped-in-music, McDonalds.

Quite.