29.6.12

SUPPLANTING THE NIELSEN RATINGS?

The local newspaper is looking for ways to enhance sponsorships.
When readers first visit HuskieWire.com, they will see our home page as usual. But when clicking on the first headline, readers will be asked a question such as, “Do you drink pop?” Readers also may be asked to “Like” the story on Facebook.

By performing either of these quick actions, the full story will appear. The survey is part of our continued exploration into how we can work with internet companies such as Google.

The survey question will be displayed only on the first story the reader views. Readers will be asked to answer only one simple survey every 24 hours. All surveys will be completely anonymous, and Google will not use any data collected for their own ad targeting.
Not yet.

I suppose it's less intrusive than having to register or buy a subscription for online content.

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