Yes, it's part of the official athletic sloganeering.  It's also data-driven.
A season of "firsts" for the Northern Illinois football program continued Thursday as for the first time in NIU history, three Huskie football players were named to the Capital One Academic All-America© Division I Football Team as selected by the College Sports Information Directors of America.

The selection of defensive end Alan Baxter to the first team, and noseguard Nabal Jefferson and tight end Jason Schepler to the second team gave Northern Illinois three selections to the first and second teams, the most of any NCAA Division I team.

"It's a year of firsts for NIU football with our first BCS Bowl Bid and first 12-win season, but even more prestigious is to have three Academic All-Americans in the same year when we've never even had two [in the same year] before," said NIU Head Coach Rod Carey. "I'm extremely proud of this institution and these three young men and how they have represented our program. Our entire university should be proud because this is an elite list and to have three players on it say a lot about our program and the type of student-athlete in our program."
Our advisers are brutally candid to incoming recruits about the long odds against signing a pro contract. That advice apparently registers.

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