Ordinarily, a campaign slogan might be innocuous.
"Retired Marine, not Madigan Machine," rhymes, and it contrasts competence with hackery, certainly a valid campaign point in Illinois of the dysfunctional politics.
As part of a Memorial Day observance, in the presence of continued governmental incompetence, however, something more ominous might be at work.
It's no surprise that when veteran's organizations do the logistical work for Memorial Day observations, including providing the honor guards, that the accompanying speeches include advocacy for proper care of injured veterans. When that call comes a few days after disclosures of administrators gundecking waiting lists in order to earn performance bonuses, before an audience sympathetic to active duty and veteran alike, it's not necessarily the usual epideictic rhetoric being aired.
And when news comes of a missing trooper being exchanged for five high value Taliban targets after six men died on search and rescue missions, "Soldiers never forget. Civilians rarely remember."
One can hope that National Command Authority simply slipped up. But a trashy, splintery, litigious common culture in a continued weak economy is a dangerous place for the military to become alienated.