Dairy Queen requested that Sandwich, Illinois, and two other similarly named towns change their name to Wrap in honor of the fast food chain’s new chicken wrap 5 Buck Lunch.Previously, Campbell's wanted to change the town name to Soup and Sandwich, and Kentucky Fried Chicken, as the business was then known, parachuted a platoon of chicken colonels into the airport for inspection by the Sandwich Police.
In a news release, Barry Westrum, executive vice president of marketing for American Dairy Queen Corporation, said the company was “offering an opportunity for the city to break away from the pack and be the first in the nation to be named Wrap.”
The release went on to say Dairy Queen would donate to the nearest Children’s Miracle Network Hospital in the name of Wrap, Illinois, and would donate blankets to the city “to help the needy stay wrapped up and warm this winter.”
Lauren Simo of Pierson Grant Public Relations in Fort Lauderdale, Florida, said the company doesn’t really expect anyone to change their name.
“This is kind of something done in really good humor,” she said. “It was kind of funny to ask them to change their name to Wrap.”
But Sandwich has lost political influence. Perhaps a fast-food business could stop a train.
Ironically, Sandwich wasn’t even named after a sandwich. According to the city history, Sandwich is named after Sandwich, New Hampshire, the hometown of “Long John” Wentworth, an influential Chicago politician who helped develop the community and got the Chicago, Burlington, Quincy Railroad to stop in town.Inasmuch as the food item may or may not have been named for an English earl (the British locution "ploughman" suggests there's an urban legend), and the Quincy trains stop at Plano to the east and Mendota to the west, "Long John" and his successors must not have stayed bought.