THE COST OF LIFTING THE MID-AMERICAN'S GAME.
Lengthy DeKalb Daily Chronicle analysis of spending and profitability in the Mid-American Conference. Ohio State's football ticket revenue exceeds the total spending on all sports in any Mid-American athletic department. Northern Illinois operates the most profitable (as these authors reckon it, it's neither proper income accounting nor generally accepted accounting principles) athletic program. Credit the report with a reference to "vague institutional support." That's distinct from the student fees, which bring in at least $10m at six of the conference programs. Only three programs sell at least $1m of football tickets. In several cases, spending on recruiting in football and basketball exceeds the ticket revenues of the respective programs. (That the Mid-American tournament winner is generally a one-and-done in March Madness might follow logically.)