For years, the Company, and successor The Milwaukee and Suburban Transportation Company, and the county operator of the buses also issued hand-crafted weekly passes.
Just the thing for Milwaukee Brewers opening day.
Or a plug for the tennis courts at the County Parks.
That reference to "single fare area" means that, yes, a Milwaukeean could find himself in the position of Boston Charlie, if he didn't have the nickel required for the outer zone. And a separate ticket for the interurban or the Wisconsin Motor Bus is required to get between Milwaukee and Racine.
But a cardboard pass, no matter how prettily printed, is not compatible with a magnetic-strip farecard (or whatever the current prepaid fare-collection method is.) And thus the printed passes are going away.
I wonder, though, whether someone in the transit authority will figure out a way to incorporate such designs in smart-phone icons, in case fare collection migrates to those.