Strong Towns's Rachel Quednau explains the ways in which treating Prospect Avenue, one-way northbound, and Farwell Avenue, one-way southbound offers none of the benefits of a quasi-expressway and makes Milwaukee's Fashionable East Side (this street pairing being the principal driving route between downtown and the University of Wisconsin's Milwaukee campus) less fashionable and less safe.
My neighborhood is a place to go to, not a place to drive through. The city owes it to me, my neighbors (this is the most densely populated zip code in Milwaukee, so I have a lot of them) and the hundreds of thousands of people who come to this neighborhood every year to enjoy all that it has to offer, to make this a safer, more productive and easier to navigate area. All it would take to turn these streets into two-ways is repositioning signage, painting new lines and perhaps some minor adjustments to traffic flow at a few intersections.

This is a home and a destination, not a place to pass through quickly on your way to somewhere else. The streets should be designed to reflect that.
All the one-way streets in the neighborhood also make getting somewhere legally on a bicycle (if one really wants to risk mingling with the road warriors zipping along on Prospect or Farwell) more of a chore than it has to be. It's not quite "I wouldn't start here if I were you" but it's close.  Want to pick up a prescription or a pizza.  Go the great way around.  "That should’ve been a 3 minute stop. Because of one-way streets, it is closer to a 15 minute stop."

Remind me again, why do so many people still put their faith in Wise Experts?

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