The Central Waters Brewery in Amherst, Wisconsin, have a special issue brew that's on sale for one day, and one day only. "Buying a $15 ticket allows fans to purchase 22-ounce bottles of the brewery's special bourbon barrel-aged beer called 19, for the brewery's 19th anniversary. A bottle costs $15 and ticket holders can buy up to six bottles." This sort of event is popular at several craft breweries. "Central Waters isn't the only brewery that holds a daylong event around a specific beer. Three Floyds near Chicago hosts Dark Lord Day, and Surly Brewing in Minneapolis has Darkness Day."
It's encouraging to encounter a few taverns that have more imagination than three kinds of light beer and a headache-in-a-keg pale ale on tap. Prosit!