It's the weeknight football, even though headquarters won't admit it. "In six home football games at Huskie Stadium during the 2017 season, NIU averaged 11,291 fans per game, down nearly 10,000 fans from only five years ago when the Huskies drew 21,000 fans in 2013." In 2013, the team was returning from an Orange Bowl trip, with Jordan Lynch figuring in the Heisman Trophy conversation.  The interim director of "Marketing and Game Experience" (no, I am not making up that job title), one Morgan James, is not cleared to address the polar bear in the woods.
James, however, is in a tough position as Director of Marketing and Game Experience, a job he started in January 2017. Besides facing budget issues within his department, he is also serving in an interim role. As he approaches his one-year work anniversary, his position was recently posted on NIU’s hiring website – James obviously applied and he’s hoping to be promoted to a full-time director, a decision that’ll be made by NIU Director of Athletics, Sean Frazier, along with other administrators.

Frazier did not respond to interview requests.

Without getting into further detail, James admitted NIU’s schedule, specifically mid-week MAC games, has hurt attendance numbers.

“That’s a question for guys way above my pay grade,” James said of NIU’s conference schedule.
Three of four non-conference games will be away, thus limiting the late summer Saturday experience.

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