Wednesday wasn't even a snow day. "There wasn’t a single investor or business representative in attendance Wednesday morning for Northern Illinois University’s open house as it tries to sell the naming rights to the Convocation Center." The spin from headquarters? "[Associate athletic director John] Cheney said many national businesses have expressed interest and downloaded an informational packet about the Convocation Center and the bidding process, but he couldn’t provide information regarding which businesses and how many have downloaded the packet."
Business owners have a sense when throwing good money after bad is unproductive.