6.7.18

EXCEEDING EXPECTATIONS.

Florida's Brightline, on Florida East Coast metals, is catching on.  "The data covers service between West Palm Beach and Fort Lauderdale to March 31. January saw 17,800 passengers and $146,500 in ticket revenue; February: 24,100 passengers, $220,000, and March: 32,900 passengers, $297,300."

The intriguing figure is the popularity of Brightline's Select, which is a latter day First Class.  "Brightline’s Smart service attracted 40,600 passengers and generated $275,000. The higher-priced Select ticket accounted for 34,200 passengers and $388,600 in revenue."

The current train formations are three Standard, er, Smart coaches, and one First, er, Select carriage.  Will we see additional Select cars added to the rakes, or a change in the fare structure?

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