Let's close those parking lots, convert on-street parking lanes to bike lanes, paint dedicated bus lanes on every street, stop widening highways, who could object to that? Given that the researchers note that people said they really want to drive less, surely they would all support this.The "researchers" he refers to are authors in Harvard Business Review, contemplating "nudging" European (!) commuters employed at airports (in Europe, often more easily gotten to by rail or bus than is the case in the States.)
It's not about nudges, it's about getting the incentives right. City Observatory contributor Joe Cortright spelled it out.
If we priced the use of our roads to recover even the cost of maintenance, driving would be noticeably more expensive, and people would have much stronger incentives to drive less, and to use other forms of transportation, like transit and cycling. The fact that user fees are too low not only means that there isn’t enough revenue, but that there is too much demand. One value of user fees would be that they would discourage excessive use of the roads, lessen wear and tear, and in many cases obviate the need for costly new capacity.You'd think that might be something environmentalists and libertarians could make common cause on.