Athletic department and football officials are right to be concerned. The lack of fans affects bowl bids in future years. I don't blame them for cutting prices. But it's easier when you're being subsidized...Repeat with me: Amateur sport. It has nothing to do with money. Amateur sport. It has nothing to do with money.
CAN'T WIN FOR WINNING. The Missouri Tigers join other football programs that will not cover the incremental costs of playing a bowl game. But some of the burden falls on the conference.