4.2.07

GETTING THE INCENTIVES RIGHT. I'll give Insta Pundit the Quote of the Day.
Energy conservation needs to be something positive. Nothing sells on a "suffer for the future" model very well. Too many environmental activists are hair-shirt types (at least when the hair-shirt is for other people) and that stuff is poor salesmanship. Martin Eberhard, of Tesla Roadster fame, is right when he says that many early electric cars were "punishment cars," predicated on the notion that driving was inherently suspect. Make electric cars fun, and useful, and people will want them. This lesson applies to lots of other things, too. Neo-puritanism, on the other hand, has a certain personal and political appeal to some people, but it doesn't sell beyond its niche. The less scold, the more sold.
It's part of what's by his standards a mini-dissertation worth your time.

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