REPOSITIONING? The Lexus Christmas commercials are back, with the same annoying music and the same ridiculous bows on the cars.

Gone, though, from the commercials I've seen so far, are the upscale neighborhoods and the implied appeasement of the trophy wife of past years. Instead, it's male Thirteeners, one with the cliche dirty-face goatee, flash-forwarding from some adolescent best present ever to ...

Diminished expectations? Or a change in the way people calculate value?

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