DOES MACY TELL GIMBEL? No, in the Midwest, Gimbel becomes Macy. The genealogy is a bit complicated, but here is the quote that made Chicago furious.

On Tuesday, Federated Department Stores Inc., said it is planning to change to Macy's the name of all 62 Marshall Field's, including the one on State Street that dates back to 1892.

Here is a bit of history.

It also was something that was uniquely Chicago. Despite being the template for stores such as Filene's in Boston and Gimbel's in New York, Marshall Field's belonged to just one place.

And here's the Rest of the Story. Marshall Field operated a branch store in Milwaukee. A few years ago, Marshall Field bought the assets of Gimbel's (which had by then hived off the Schuster's stores it had bought) and renamed a few as Marshall Field. Now Marshall Field is to become Macy's. Thus, Macy's now tells Gimbel's.