Charging less to watch women devalues their play and perpetuates stereotypical economic disparities between men and women. A 2004 study in the behavioral science journal Sex Roles: A Journal of Research, showed that when tickets to women's sports events cost more than to men's events, test subjects "perceived the women's teams as equivalent in value to the men's teams." In other words, men get a status bump just because they're men. Unequal ticket prices underscore this – and often on the public dime.I'm not able to find a link to that article, unsurprisingly for the Christian Science Monitor, but more surprisingly for Fair Game News. But perceived value doesn't have to translate into willingness to act on that perception, as manufacturers of top-of-the-line HO gauge trains have been learning from me for years. And I hesitate to think what that final sentence implies for a cost-benefit analysis of Title IX.
(Via Women's Hoops.) We shall see if Louisville or Connecticut perceive a rightward shift in their demand curves.
Follow the money.