PASS THE POPCORN.

Caitlin Flanagan summarizes the Zeitgeist in one sentence.  "You know the left has really changed in this country when you find its denizens glorifying America’s role in the Vietnam War and lionizing the social attitudes of the corporate monolith Procter & Gamble."  She's being imprecise to make a point, which is that "Vietnam-era veteran" is currently a protected class, in part because of Our Intellectual Betters regretting having behaved badly going on sixty years ago, in order to send less-privileged contemporaries off to war, and more importantly because returning veterans were hard done by, unofficially by those same Intellectual Betters, and more officially by the very same government that was supposedly building a Great Society.  As far as Gillette is concerned, their managers are likely making the same mistake their contemporaries made half a century ago, that of confusing the noisy radical protesters with all the young people of the era.  Fifty years ago, ten years ago, today, "making a national virtue out of transgressiveness leads to madness."

That's still the case today.  Here's Ms Flanagan, cautioning the Shapers of (Coastal) Opinion.

I am prompted to issue my own ethics reminders for The New York Times. Here they are: You were partly responsible for the election of Trump because you are the most influential newspaper in the country, and you are not fair or impartial. Millions of Americans believe you hate them and that you will causally harm them. Two years ago, they fought back against you, and they won. If Trump wins again, you will once again have played a small but important role in that victory.

Indeed.