IT'S STILL WATER.

It wasn't enough that the geniuses at Bud Light got tired of selling colored water in blue cans to dumb guys.  Miller Lite (they trademarked the spelling) apparently wanted to do something about gender studies majors drinking too heavily.

Titled "Bad $#!T to Good $#!T," the video announces an initiative from Miller Liteto transform previous sexist beer advertising into fertilizer that female brewers will use to grow hops.

Comedian Ilana Glazer features in the video, which debuted for Women's History Month, and opens up about how Miller Lite is on a mission to make up for beer not always doing "right by women."

"Here's a little-known fact, women were among the very first to brew beer ever. From Mesopotamia to the Middle Ages to Colonial America, women were the ones doing the brewing," Glazer informs the public. "Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis."

As the video continues, Glazer walks through a room of beer ads featuring scantly clad women and declares all the material "s***."

"It's time beer made it up to women," according to Glazer. "So today, Miller Lite is on a mission to clean up not just their s*** but the whole beer industry's s***."

"Miller Lite has been scouring the internet for all this s*** and buying it back so that we can turn it into good s*** for women brewers. Literally 'Good $#!T.'"

The former advertisements featuring content deemed derogatory toward women would be turned into compost, which would then be fed to worms and would end up as fertilizer, according to the video.

"That good s*** helps farmers grow quality hops," a female farmer says in the video.

"Which is then donated to women brewers to make their own really good s***," a female brewer adds.

Those who want to help can send in beer advertisements they find featuring women deemed as "bad s***" to Miller Lite, and the material will be turned into "good s***," according to the video.

"So here's to women," Glazer ends the video. "Because without us, there would be no beer."

In the wake of the Miller Lite video's resurgence, many on the Right appear to mistake the Women's History Month video, which is marked on YouTube as "unlisted," as an effort to out-"woke" Bud Light.

I'm not sure what's more amusing, the notion that shredded glossy paper somehow works as a soil additive, even after a few months in the compost pile, or whether the message indirectly confirms Undeniable Truth of Life N^o. 24.  The Examiner story concludes with an excursion into the Culture Wars.  "'Miller Lite said to Bud Light, 'hold my beer,' and decided to create a new ad campaign straight out of early 2010s 'I hate all men' feminism to sell a drink to customers they hate,' according to another tweet."

Maybe it's an attempt to build sales at WNBA games.  Or a distraction from the reality, that near beer is pretty thin beer.