Signal calling has sure changed.  Once upon a time, TWO-EIGHTY-SIX-HUT-HUT was an audible, and THREE-FORTY-ONE-HUT was not.  Whatever current Packer quarterback Aaron Rodgers is doing along with his normal signal call confuses defenses, and the team practices recognizing free plays and exploiting them.
Those plays look chaotic and frantic, but they’re actually well-rehearsed.

It starts with the quarterback’s snap count, and Rodgers is one of the best at varying his cadence when he’s not using a silent count. As soon as a defensive player enters the neutral zone, which is defined as the space between the points of the ball, the rest of the offensive players are allowed to move. If the center snaps the ball before the defensive player encroaches and makes contact with an offensive player, a free play ensues.

“We work on it all the time in practice,” Packers offensive coordinator Tom Clements said. “It’s not something that just happens in the game. We’re constantly using the cadence to our advantage and if they jump off, we try to get a play, a free play.”
Packer defensive coordinator Dom Capers equates going for six on an encroachment to playing with house money.

In the most recent game, the Packers didn't get any free-play touchdowns, although the punt return team got a shorthanded punt block, and Aaron Rodgers moved ahead of Bart Starr in touchdown passes.  There's still something of the playing to the level of your opponent in the Packers, and the coach plans to work on that.

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