NEW DEVELOPMENTS IN ENVIRONMENTAL CONSCIOUSNESS.

Stop washing your jeans.  There's nothing like calling attention to the reluctance to treat water like the commodity it is by letting your clothing get nasty and stinky.

A new study found that the mega-drought in the western U.S. is the worst it has been in 1,200 years, with a lead author telling NPR that roughly one-fifth of that current drought — which is shrinking reservoirs, depleting aquifers, lowering rivers and contributing to wildfires — can be attributed to human-caused climate change.

According to Levi's 2025 Water Action Strategy, which aims to save water on the manufacturing end, "By 2030, an estimated 45 cities worldwide (that’s nearly 470 million people) will be categorized as high-stress — which means the demand for water is higher than what’s available."

Gosh, if only there were a way to equilibrate supply with demand.  I mean, maybe you could even give totalitarian doofuses like John Feffer their climate emergency measures by calling the water rate a corrective tax.  That's apparently not something worth discussing.

Annie Mills, a young entrepreneur in the U.K. who received a Circular Economy Award for her final year projects, including one about how to save water, tells Yahoo Life, "I don't think many people know there's an issue, really, with water.”

Mills references an article in The Guardian, "England could run short of water within 25 years," and says that one of the issues is that water is very cheap in many parts of the world, including the United States and Europe. "So," she adds, "saving water is not incentivized."

We've called attention to that before.  I might be more sympathetic to youngsters running around in dirty dungarees because of the expense or inconvenience of washing them (hand washing, seriously??) than as some virtue signal.