LET'S ADD ANOTHER SUB-CATEGORY TO VOLLEYBALL ATTENDANCE RECORDS.

Last week, "outdoor" joined "indoor regular season" and "indoor championship" as categories.  Now, we must disaggregate by conference.

The third-ranked Florida volleyball fell in a tightly-contested five-set match to the No. 1 Wisconsin Badgers on Sunday.

Florida set a new program record on Sunday, with 10,323 fans in the stands of the Stephen C. O'Connell Center. That is not only a O'Dome record, but also is the highest-attended match hosted by an SEC school all-time. It is also the highest attendance for an on-campus volleyball match in the state of Florida.

Florida finishes the non-conference schedule with an 8-1 record, while Wisconsin moves to 9-0 on the season.

The Gators won the first frame 25-15, then followed with a hard-fought 25-22 victory in the second to take the 2-0 lead. Wisconsin answered with a 25-21 win in the third and then a 25-22 victory in the fourth to force a winner-take-all fifth set. The Badgers won the hard fought fifth set 15-13 to clinch the match.

On a day when the Milwaukee Brewers had multiple opportunities to walk off a winner, and the Green Bay Packers played Lets Give Up A Lead, the outcome of that match made for some good cheer.

From my perspective as an Older Guy with a background in econ, the rising visibility of collegiate women's volleyball has to present opportunities to cash in on that Name, Image, Likeness, stuff.