TRASHING THEIR VALUE PROPOSITION.

I have an idea for a new bar nobody will go to: Bud Light on tap, and the Sports Illustrated swimsuit issue in the magazine rack.  "It's always fun to observe the Wokies being discomfited, and the easiest way to discomfit the Wokies is to undermine them with mockery.  And eye candy."

There was a time, not too long ago, when the swimsuit issue was still fun.

The Sports Illustrated swimsuit issue is a glossy provocation to the Perpetually Aggrieved.

What's the over-under that at least one participant in the semiotics workshop wishes she could be a swimsuit model?

More recently, the semiotics workshop might have become the place to look, particularly for the chubbiest and least feminine participants.

With the predictable outcomes.

Sports Illustrated went woke long ago, and the editor who made it happen has clearly said she was happy to jettison her audience.

"We didn't care. We thought that the right reader would come along with us and the wrong ones we didn't want."

Let's call it the "Bud Light Strategy," in which a company decides they don't like their customers, so they send them packing.

Ultimately, they'll be so inclusive nobody goes there any more.  "As a bankruptcy strategy, it can't be beaten."  And speaking of going there, here's how Pajama's Media's Rick Moran wrapped up.

The swimsuit edition used to display the female body at its most sexually desirable. I guess that's no longer acceptable among some women.

Usually, the ones who aren't sexually desirable at all.

Harsh, Rubens models notwithstanding.