THE URGE TO MERGE. Buzz Machine is unimpressed, likely for good reasons, with arguments that media mating means more mating on screen. His parting shot, however, is a bit much: "Let's get this straight: Sex sells. Sex is fun. Sex is good. Gotta problem with that? Then you're the freak, geek." Buzz Machine ought to be able to take on an argument about media concentration without making a foolish argument of his own. What does that sex sell? The battle of the sexes continues in the pages of the University paper, with these laments being the most recent, and the most jaded. Note in particular both columnists use of the term "single" to mean "not currently engaged in commit-and-switch with anyone." That last, of course, is a "relationship." As in "baggage" and "issues" therefrom, and as in a BMW radio commercial wherein the narrator asks, "Imagine if relationships could be certified." (That used to exist, before no-fault divorce.) Where is the fun, or the good, in that? Or, while you're selling the fun, imagine what the release for this reality show must look like. "Participant acknowledges that by appearing on this show, he or she may offer or be offered a casual sexual encounter with a near-stranger. Participant acknowledges that by appearing on this show, he or she may be treated very rudely by a near-stranger. Nothing in this release is to be construed as guaranteeing either or both of these experiences."