5.9.06

BEGGARING THY HUSKIES. As I was going to the Silver Creek and Stephenson, I observed a billboard for the University of Wisconsin at Platteville advertising a price break called the Tri-State Initiative. The promotional language is a masterpiece of wonk-speak.

The Tri-State Initiative is a result of the State of Wisconsin identifying possible workplace shortfalls in several occupational fields, many of which are considered strengths among UWP's academic programs. These programs include engineering, manufacturing technology, building construction, computer science, business, agriculture, criminal justice and education. In response, UWP has developed a way to address these shortfalls by attracting more students interested in these occupations to the University.

The Tri-State Initiative is designed to increase enrollment by 2000 new undergraduate students in 10 years. The target recruitment region for the additional students is Iowa and Illinois! These regions have historically been productive recruitment areas for UWP. This new initiative features competitive pricing with other tri-state institutions when annual tuition, fees, room, board and books are included.

Northern Illinois University isn't doing anything this visible, but we've been working with guidance counselors just north of the Cheddar Curtain, particularly in those counties that might be among the northernmost counties of Illinois (Rock, Walworth, Kenosha, Door, and Vilas, for outlanders.)

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