A College Fix editorial writer takes on equal pay for unequal work.  "Sorry, feminists and progressives: Men are better athletes."  It continues in predictable ways.  "The Women’s World Cup brought back to life the tired canard that those with two X chromosomes deserve the same pay and recognition as those born with and X and Y."  Then a student journalist comes in for scorn.
Needless to say, facts don’t matter to some, including USC student Jordan Mickle. In a Daily Trojan op-ed, Mickle blasts the alleged “mistreatment” of female athletes, and calls pay differences “outrageous.”

Why, Mickle asks, does the NBA’s New Jersey Nets still draw large numbers of spectators despite their poor record, while the Los Angeles Sparks, winner of three WNBA titles, struggle to bring in fans?
Part of the problem is that the women's pro league schedule its games during the summer, this being in part an attempt by the (men's) National Basketball Association, that "NBA" in the acronym being there for a reason to not cannibalize either of its products.  Then, in an attempt to signal that they're a Serious Enterprise, their tickets go for serious prices.  Thus, possible spectators face two dis-incentives, a timing one and a monetary one, to watch the Sparks or the Sky or the Mystic or those other exotic names play.

It's also possible, as the Fix columnist suggests, that the dose of wokeness that often accompanies womens' sports turns people off.
Perhaps, one day, if a Bernie Sandersesque socialist utopia comes to America, folks like Mickle can mandate attendance at women’s sporting events … and if you don’t cheer wildly you’ll be sent off to sensitivity training.
The identity politics gets in the way of watching honor students play the game they're capable of playing well, of firing up enthusiastic little kids, of getting spectators interested in making noise for a pizza.  Maybe the wokescolds would have more success suggesting to their readers "Hey, you're missing a good game."  The recognition and the revenue are trailing indicators.

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