Needless to say, facts don’t matter to some, including USC student Jordan Mickle. In a Daily Trojan op-ed, Mickle blasts the alleged “mistreatment” of female athletes, and calls pay differences “outrageous.”Part of the problem is that the women's pro league schedule its games during the summer, this being in part an attempt by the (men's) National Basketball Association, that "NBA" in the acronym being there for a reason to not cannibalize either of its products. Then, in an attempt to signal that they're a Serious Enterprise, their tickets go for serious prices. Thus, possible spectators face two dis-incentives, a timing one and a monetary one, to watch the Sparks or the Sky or the Mystic or those other exotic names play.
Why, Mickle asks, does the NBA’s New Jersey Nets still draw large numbers of spectators despite their poor record, while the Los Angeles Sparks, winner of three WNBA titles, struggle to bring in fans?
It's also possible, as the Fix columnist suggests, that the dose of wokeness that often accompanies womens' sports turns people off.
Perhaps, one day, if a Bernie Sandersesque socialist utopia comes to America, folks like Mickle can mandate attendance at women’s sporting events … and if you don’t cheer wildly you’ll be sent off to sensitivity training.The identity politics gets in the way of watching honor students play the game they're capable of playing well, of firing up enthusiastic little kids, of getting spectators interested in making noise for a pizza. Maybe the wokescolds would have more success suggesting to their readers "Hey, you're missing a good game." The recognition and the revenue are trailing indicators.