Not quite, it's all the contemporary global business fads in one package.
From an economic perspective, there is potential for a compelling industrial concept given that the businesses are complementary with respect to assets, product lines, customers, and geographic footprint.I wonder what sorts of rents are being dissipated in that "joint entity." It looks more like a private enterprise than a quasi-nationalized government operation.
From a social perspective, LIBERTY Steel stands for a long-term commitment to the industry and jobs reflecting the values of a family-owned company. At LIBERTY Steel we are convinced that change needs to happen in partnership with employees. LIBERTY Steel has repeatedly proven to turn around businesses in a way that is loyal to local communities and saves jobs.
From an environmental perspective, LIBERTY Steel is a leader in sustainable industry with a mission to become Carbon Neutral by 2030. But to transform a whole industry a European approach is required. A joint entity would be well positioned to create the sustainable GREENSTEEL industry leader in Europe. We would thereby contribute to the long-term recovery of the sector and the EU’s green deal.

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