BUSINESS TYPOGRAPHY DOESN'T HAVE TO BE UGLY.  The latest edition of First and Fastest has a feature on the never-finished Milwaukee interurban subway.  The inside cover of the magazine reproduces an announcement of the last section of the Rapid Transit Line to be built.

The subway was a casualty of a housing bubble.  Milwaukee Electric, at the time operator of the power company that became Wisconsin Electric Power, currently WE Energies as well as of the interurban lines, was expecting additional suburban development to boost both ridership on the interurbans and sales of electricity (and lightbulbs and appliances: in those days you could get off the interurban or a streetcar at the Public Service Building, trade in your worn-out lightbulbs, and place an order for an icebox or a washing machine) and finance the completion of the subway.  The Fed's credit contraction of the late 1920s ended the housing bubble, and the Public Utility Holding Company Act ended the joint operation of a power company with city and suburban cars.  Lightbulb replacement contracts, and the sale of appliances, disappeared later.

Now look closely at the left side of that announcement.  There's a description of the Last Section Completed that manages to list the highlights of the new line without recourse to a colon or bullet points.

The Public Utility Holding Company Act was the E-T-T-S moment for the interurbans.  The discovery of the bullet list was the E-T-T-S moment for business typography.