THIS FASCINATING SPORTS BUSINESS. Nicholls State's administration spent a lot of money channeling their inner Trotsky purging their inner Rebel redesigning their logo. A mascot is redesigned, a point is made. For all the good it did their sports program. University Diaries reports that Nicholls finished last (.pdf) in the country in men's basketball attendance. The sports editor at the Daily Comet (the mascot is a colonel, what's up with the comet) uses the news as an opportunity to chastise his classmates for their apathy.

One of the biggest joys of being a college student is to support your
university’s athletic teams.

Nicholls employees should also experience that joy by supporting the student-athletes they teach. If a student-athlete does well in your class, return the favor by helping cheer them onto victory in football, volleyball, basketball or whatever sport they play.

It seems students, faculty, staff, alumni and sports fans around the area would rather do anything put support the student-athletes at Nicholls.

I'm well familiar with columns of this sort. Despite the occasional BCS run and a series of bowl appearances and the odd bid to the basketball tournament, seats at Northern Illinois games are easy to come by right up to game time, and Northern Star columnists have essayed similar guilt trips on students.

University Diaries, however, proposes that universities run their athletic business like ... a business.
Do you know how often UD has read people making the argument that coaches should be paid the way they’re paid because after all, and it’s really too bad because after all we’re a university and all, but after all you’re just not gonna get large numbers of people to show up for a chemistry lecture, are you?… Seems only fair to reverse the argument. If you’re not going to get large numbers of people to show up for your games, maybe you should consider changing the funding flow.
Sometimes, evidence of the bubble deflating comes from obscure places. The payment argument is incomplete, as star chemistry professors can supplement their income by writing textbooks or consulting or working on grants, but the value-of-marginal-product argument is spot on.

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