BUSINESS ENABLES THE CRUDE.

The latest series of commercials for the Dodge Durango includes an endorsement of its pulling capability in which every imaginable noisome prole toy is tied to its drawbar, with a Ford Explorer serving as caboose.

Perhaps that's a business version of embracing the transgressive.  The advertisement, however, is part of creating the culture, and it's the perfect reinforcement for the preconceptions of environmental zealots about the owners of jet skis and balloon-tired tricycles.