It thus falls to the economists to keep it alive.
I laughed so hard to the point of nearly crying. This one ad brilliantly calls out the snobbery of craft brew culture and all the pomp that goes with it. Nowhere does it make a direct pitch for Bud Light. It just says exactly what we think but never say: Bud Light is a people’s beer, and that’s just fine because now the people rule.He's right about the near-beer properties of light beer, you know.
So embedded in this commercial is a bit of the story of the rise of capitalism itself. It was the marketing principle that flipped history. No longer would the elite of the past determine the tastes of the kingdom and the way resources would be used. There would be mass production for the masses of people. It was a revolution in history, and one that would never stop.
And the advert, of course, had to be set in England, because Reinheitsgebot!
But hey, even in a beer commercial there might be some hidden meanings. "In the real world, it is the local craft brews that broke the monopoly control of the old-world domestics, to add some free-market competition to a stagnant industry. And that makes this ad even more special, with Bud Light trying to recapture the legitimacy of its dominant market position."
Noted on Newmark's Door.