Last year, it was the participants in the women's basketball tournament grumping about,
inter alia,
the contents of the swag bag. Apparently, there's
swag equity, and the weight rooms are available for more hours, and the managers of the cartel now use "March Madness" to refer to both tournaments, even though there's
not much in the way of madness
from the quarterfinal games on. But there's always something to get worked up about:
UCLA players say WNIT run highlights gender inequality in college basketball.
When UCLA junior guard Charisma Osborne scored 31 points during a win at Oregon State that vaulted the Bruins into the WNIT Final Four, it locked in another costly, grueling day of travel.
After 13 hours of travel to get to Brookings, S.D., funded by UCLA, she wasn’t going to let the moment pass without pointing out the inequity of the WNIT that gets far less financial support than the men's NIT.
"Just talking with the team, I think it's important to just bring awareness,” she said before the Bruins played South Dakota State. “So that people in the future can have better opportunities than what we have right now.”
Osborne tweeted after that game, “This needs way more attention! It took us 3 different flights resulting in 13 hours of travel to get to Oregon. There’s no reason the WNIT shouldn’t be receiving the same benefits as the men! Why does the @NCAA own the Men’s NIT but not the @WomensNIT ? Women deserve better!”
That's a Complex Gripe. Part of it is that the girls have to sell cookies door-to-door, no sorry, those are the Girl Scouts, the director of basketball operations has to wheedle funds out of the athletic department or the boosters to get the team to the games.
Unlike the men’s NIT, which is run by the NCAA, women’s teams have to hope their respective athletic departments will take on the cost to keep their seasons — and, for seniors and graduate students, their careers — going.
The women’s tournament is operated by Triple Crown Sports, a for-profit company that created the tournament in 1994. The NCAA fronts the cost for men’s NIT teams to charter across the country and pay the schools to participate; the women do not enjoy the same financial support.
The other part is that this tournament takes place at the participating teams' arenas.
It becomes challenging for schools to find flights, especially charters, since they are paying essentially on a game-by-game basis. UCLA coach Cori Close said after the Bruins' win at Oregon State that UCLA put in a bid to host South Dakota State, but the Jackrabbits ended up with the home game. Teams have to bid on each game, meaning they have to absorb the cost of hosting or quickly coordinating team travel.
That led to UCLA traveling to Corvallis, Ore.; Laramie, Wyo.; and Brookings, none of them with easy commercial flights from Los Angeles.
“It’s an opportunity to grow our mental toughness,” Close said. “.... But when you talk about a difference in experiences, wanting to have the best student-athlete experience and the most competitive equity we can, it doesn’t quite line up.”
All that woke wealth in Hollywood, and nobody could come up with the money, or the loan, of an executive jet to get the kids to Brookings?
UCLA had to take five different commercial flights to reach Sioux Falls and then make a one-hour drive to get to Brookings, S.D., for its semifinal game on Thursday. The Bruins got to Brookings at 1:30 a.m. the day before their game.
What was I saying a year ago about that value proposition?
Maybe, just maybe, the people managing women's basketball, whether at the team, conference, association, or professional level, ought come up with a better value proposition than "look how unfair this all is." That pitch has probably won over all the professional feminists and alphabet people that are there to be won over. It's unlikely to entice any new eyeballs onto the screen or into the stands.
Which, dear reader, is why that game was in Brookings. South Dakota State, which have over the past few years been the class of the mid-major teams, won that game, then hosted and won the title game a few days later. You might argue that there isn't much else going on in Brookings, particularly in the dead of winter, but you might also argue that there are a lot of potential butts in greater Los Angeles to get into seats. The women's programs, however, are still
underachieving at selling their entertainment. That starts with the absence of madness.
Starting with the women’s Final Four, the seedings present — three #1 and one #2 — showcased the paucity of competition in women’s collegiate basketball compared to the men’s side. There are far fewer top-flight programs, with the same schools repeatedly returning to the tournament’s final stages. Connecticut has been in the Final Four every year since 2008. South Carolina, three of the past five tournaments. Stanford, same. Louisville, two of the past five. While fun for the dominant few, when you can skip a tournament’s first four rounds and still be confident who will be left playing, it doesn’t make for must-see TV.
The entertainment value might be different, or not, but the butts simply aren't in the seats.
Can we look at attendance? The men’s final game drew 69,243. The women’s? 18,304. And before anyone screams “unfair comparison” because the men’s game was at the Superdome in New Orleans and the women’s was at the Target Center in Minneapolis, the Superdome was sold out. The Target Center was not.
You can’t have it both ways. You cannot simultaneously erase women from sports and proclaim them as equals. You also cannot force people to like and watch any sport. That has been tried in this country since the 1970s with soccer, and while it has gained a toehold over the past fifty years, no one puts MLS on the same level as the NFL, MLB, NBA, or NHL. People prefer watching men’s college basketball over women’s and men’s professional basketball over women’s. Period. After this year’s NCAA championship games, it’s easy to understand why.
Arguments based on preference are weak arguments. There might be a value proposition that expands the appeal of the women's game. But holding the finals of the national tournament
in the same arena at the same time is likely to be
a fool's errand. Those capacity crowds at the men's game include a lot of aftermarket sales of tickets by fans of the losing two teams. They won't be hanging around for games that might not even involve their university, which, unless we're talking about Baylor or Connecticut, is more often than not the case.