How easy it is to go astray if you lose sight of the meaning of "trade on your image."
Caitlin Clark, who holds the record as the NCAA Division I all-time leading scorer, has announced that she will be entering the 2024 WNBA Draft. Clark has decided to forgo a fifth year at the college level, which has led to speculation about a potential pay cut compared to what she currently earns through NIL deals.I have no doubt that the Indiana Fever or whoever hires Ms Clark will make a side deal with State Farm to get some product placement in those "like a good neighbor" adverts she's been making. If the WNBA put too many restrictions on her ability to trade on her image, that would be stepping on the league's value proposition, which could use a little inclusion, namely of Normals. She'll do just fine, thankyouverymuch.
Clark, the point guard for the Iowa Hawkeyes, was awarded an additional year after the COVID-19 pandemic impacted her freshman year and has built a roster of impressive endorsements.
Fans were shocked to learn that Caitlin Clark, one of the best college basketball players of all time, would potentially earn less than $80,000 in a WNBA rookie contract as the top pick. Despite this, fans are quick to point out that her jersey sales alone will most likely bring in millions for the professional team she joins.Yes, and a good agent will include a piece of the action on those jersey sales, unless the league already has provisions governing such royalties.
Clark has stated that her major sponsors will not drop her when she turns pro, and it is likely that her deals will continue to grow as she advances to the next level, squashing the storyline that she will lose money going to the WNBA.



