A University of Toledo fan sums it up.
We love watching our team on national TV so the mid-week games give us that opportunity, but we hate the later-than-usual kickoffs and seeing the stands nearly empty. Mid-week games are difficult to attend for season ticket holders that may have work/family obligations and for students to attend who may have class or work/family obligations as well. The decreased ticket sales are off-set by the revenue from the TV contracts, but shots of the empty stands are broadcast to potential commits across the country and does not fairly represent the game day atmosphere that is present at most regularly scheduled (read: 7pm kickoff, Saturday) Toledo football games. All things being equal and from a pure fan perspective, we like our football games on Saturdays where they belong.

Quick!  Name the six Division I, er, FBS teams with more than fifty wins since 2010.  The ones that come to mind most quickly play on Saturday.  So do Wisconsin, Notre Dame, and USC.

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